Mycelium · brand coherence in one place.
Company memory that makes every AI agent act like a senior employee. Intelligent, calm, precise. Premium without being cold. Alive — a living network, not a static tool. This page carries the brand: palette, typography, voice, and downloadable assets for press, partners, and prospects.
Who, what, where.
Why Mycelium exists.
Your AI is impressive in demos and useless in production. Mycelium is the company memory that fixes it.
Metaphor: Mycelium is the network underneath a forest — it connects trees that never meet, distributes what one tree learns to every tree downstream, and grows stronger as the system grows older. That's what your company's AI is missing.
Adelaida Diaz-Roa + Nelly Ortiz.
Adelaida Diaz-Roa
Co-founder of Mycelium AI and founder of Onde (LatAm corporate event planning). Seven companies built, two exits. Success Magazine 30 Under 30. Pitched Shark Tank at 18 (Cuban + Corcoran). Writes the High-Rise series on Substack about moving through emotional consciousness Floors, and After the Shock on AI disruption and dignity.
Based in Bogotá. Bilingual EN/ES. Available for press interviews on AI memory infrastructure, founder operations, multi-business portfolios, and the intersection of editorial writing + technical product work.
Nelly Ortiz
Co-founder of Mycelium AI. Owns brand and product. Designed the canonical character system (Myko, the brand-bearing primary agent, plus the nine functional orchestrators — Operations, Sales, Marketing, Finance, Legal, Research, Engineering, Brand, Chief of Staff).
Pairs with Adelaida on consulting delivery + the hotel ICP track. Available for press on agent character design, brand systems for AI products, and the 3D Pop-figure visual identity language.
Warm cream + deep moss.
The Mycelium brand identity. Warm-neutral cream surfaces, deep moss accent, calm editorial type. Used on the desktop app, the product surface, and this press kit.
#FBF9F6 · cream-50#F6F2EB · cream-100#15140F · cream-900#556746 · moss-600#A8B59A · moss-300#0B0A07 · cream-950Parchment for slides. Bioluminescent for signal.
Forest Floor is the identity. The other two registers carry the same brand identity into surfaces where Forest Floor itself doesn't ship cleanly — slides + print (Parchment) and high-contrast performance moments + the current marketing site (Bioluminescent).
slides + decks + print
#15B89A · display tealretrieval pulse · AI demo · social cards · mycelium-ai.co (today)
#5EEAD4 · bio tealThe bio teal #5EEAD4 is preserved across all three registers as a signature gesture — it can flash inside Forest Floor surfaces at retrieval-pulse moments.
Klim grotesque. Berkeley mono. No serif.
Production canonical: Söhne Halbfett (display) + Söhne (body) + Berkeley Mono (eyebrows, code, tags). Open-source fallback chain (this page, until POs clear): Inter Tight + Inter + JetBrains Mono.
Your AI is impressive in demos and useless in production. Mycelium is the company memory that fixes it — the layer that remembers what every agent learned yesterday and applies it tomorrow.
Warm + direct. Specific. Buyer-as-hero.
No hype. No exclamation marks. No em dashes in external prose. No LinkedIn-influencer tone.
Brand assets.
Self-contained files, redistributable for press use. The Brand Reference HTML is the visual canonical for all three registers + iconography + agent characters.
Press inquiries.
For interviews, embargoed announcements, or briefings: adelaida@diazroa.com. Founder available for press in English and Spanish.